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Joseph Gitonga
Based in Nairobi, consulting globally

I'm the engineer you call when the AI demo has to become a product.

The software your business runs on: the parts customers touch, the parts they never see, and the AI in between.

It usually starts one of two ways. Something broke and your customers noticed, or something is about to go live and has to be right the first time.

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01The record

Systems that were not allowed to fail.

6 shipped between 2023 and 2026. Every figure below is measured against a stated baseline and explained in the writeup.

  • 2026

    WhatsApp CRM

    Leads die in an inbox nobody owns.

    one shared inboxtraced handoffs
  • 2026

    AI underwriting assistant

    Credit decisions on real applicants.

    adopted in 10 weeks120-person team
  • 2025

    Inference routing

    One provider outage becomes a product outage.

    28% lower spendp95 sub-second
  • 2025

    LLM eval harness

    A silent regression ships to every user.

    18% higher pass rate
  • 2024

    Fraud detection

    Every miss is a chargeback someone eats.

    70% less fraud55% less review load
  • 2023

    Payment settlement

    Settlement halts and money stops moving.

    99.999% uptime20M+ txns / month

Read the full writeups


02Where to start

03Currently

The person who scopes your work is the person who builds it. Clients engage me directly or through Noria Technologies LTD, the practice I have run since 2020.

The notes cover the decisions founders hit before they hire anyone: what AI actually costs per user, what to automate first, and why an AI-built app is a prototype until production proves otherwise.