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Joseph Gitonga

Build. Automate. Scale.

I'm the engineer you call when the AI demo has to become a product.

The software your business runs on: the parts customers touch, the parts they never see, and the AI in between. I build it, automate what is still done by hand, and keep it standing once it is live.

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Based in Nairobi. Working with teams across East Africa, Europe and the US.

Joseph Gitonga at a rooftop desk above the Nairobi skyline at sunset, working on a laptop beside a stack of engineering books and a notebook.
01The record

Systems that were not allowed to fail.

3 systems, 2022 to 2026. The numbers below describe what each one carries, and the writeup explains how.

  • Live2026

    Zana

    Billing, collections and reconciliation for any business that invoices the same customers every cycle.

    The month's invoices go out, or the revenue does not.

    5M
    connections it can bill
    8
    kinds of business on one ledger

    Read the writeupzanahq.com

  • Live2022

    SiteBooks

    Construction management for contractors, and for the diaspora clients funding a build they cannot visit.

    A client paying from abroad cannot see the site.

    100+
    construction projects run on it
    KES 50M+
    processed through the platform
    4 years
    in continuous production

    Read the writeupmysitebooks.com

  • In adoption2026

    Noria Pay

    One payments service every product calls, instead of each one wiring up the providers itself.

    Every product that takes money depends on this one.

    4
    payment providers behind one API
    21
    codebases that stop rewiring them

    Read the writeup

Read the full writeups

02Where to start
03Currently

The person who scopes your work is the person who builds it. Clients engage me directly or through Noria Technologies LTD, the practice I have run since 2020.

The notes cover the decisions founders hit before they hire anyone: what AI actually costs per user, what to automate first, and why an AI-built app is a prototype until production proves otherwise.