I'm the engineer you call when the AI demo has to become a product.
I also help small businesses automate WhatsApp, integrate AI, get online, and rescue broken sites.
A few clients at a time. No internal team required.
Currently
I take on a small number of engagements at a time. On /launch, I help small businesses with WhatsApp automation and shared-inbox CRM, online setups, website rescue, and separate AI integrations where useful. On /scale, I build custom workflow automation, AI products, fintech systems, and production software. Clients engage me directly or through Noria Technologies LTD, the practice I have run since 2020.
Recent
- 01Built a shared-inbox WhatsApp CRM that turns conversations into assigned, trackable sales and support work.
- 02Shipped an AI underwriting assistant adopted by a 120-person fintech team in 10 weeks.
- 03Rebuilt the payment settlement system for a US fintech to handle 20M+ transactions a month at 99.999% uptime.
- 04Shipped fraud detection that cut fraudulent transactions by 70% and reduced the team's manual review load by 55%.
What I ship
- Custom software. The backends and customer-facing apps your business actually runs on.
- Workflow automation. Client onboarding, document pipelines, and intake systems for professional firms.
- AI products. Customer-facing assistants and internal copilots that get used, not demoed.
- Fintech systems. Payments, settlements, fraud detection, and risk infrastructure.
- Website rescue and online setup. Emergency fixes, WhatsApp AI, and managed care for small businesses.
- Senior engineering leadership for teams that don't yet have a head of engineering.
Read
Technical writeups > deep-dives on AI products, payments systems, and fraud detection.
Notes > short pieces for founders thinking about AI and production software.
Send Message > send a short brief and start the conversation.
Small business or solo? > WhatsApp AI customer service, professional online setup, website rescue, and monthly managed care.
Scale-up or enterprise? > senior engineering by the engagement: workflow automation, AI products, fintech systems, custom backends.

