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Joseph Gitonga

Build

Build the thing that does not exist yet.

A business that customers can actually find and pay. A product that has to ship. The system you should have had two years ago.

Anyone can put something online in 2026. Making it findable, payable, and still standing in six months is the part that needs an engineer. This lane is for work that starts from nothing, whether that is a first professional setup or a product a team is betting on.

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You are in the right lane if: Nothing exists yet, or what exists is a prototype.

01Who this is for
  • 01You have no proper online presence, and the workarounds have stopped working.
  • 02You have a demo, a prototype, or an AI-built app, and it has to become something real customers can use.
  • 03Your off-the-shelf tools cannot do the thing your business actually does.
  • 04A professional practice needs booking, intake, and a site clients can find on Google.
  • 05You are taking money and M-Pesa has to be wired correctly the first time.
  • 06Something is about to go live and it has to be right, because there is no second launch.
02What it covers

Professional online setup

Domain, branded business email, Google Business Profile, WhatsApp Business with a catalogue, and a site customers can find. Wired together properly rather than five accounts nobody can log into.

Custom products and backends

Web and mobile products, APIs, data models, and the services underneath them. Built to be handed over and maintained, not to demo well once.

Payments that work on day one

M-Pesa Till, Paybill, STK push and card checkout, with the callback handling and reconciliation that every tutorial leaves out.

AI that becomes a product

Closing the gap between a working demo and a feature in real customers' hands: evaluation, guardrails, cost control, and the data plumbing nobody budgets for.

03What it costs
Hourly
From KES 3,000 or USD 30 per hour, for one clear problem that does not need a package.
Project engagements
Priced by scope after a brief and a scoping call. You get the number in writing before anything starts.
Always On
Monthly managed service. We run the boring parts so you run the business, with priority response when something breaks. Available on any lane once we have shipped something together.

You can engage me directly or contract with Noria Technologies LTD, the practice I have run since 2020.

04Proof

Systems behind this lane that are running today. Every figure is explained in its writeup.

  • Live2022

    SiteBooks

    Construction management for contractors, and for the diaspora clients funding a build they cannot visit.

    100+
    construction projects run on it
    KES 50M+
    processed through the platform
    4 years
    in continuous production

    Read the writeup

  • Live2026

    Zana

    Billing, collections and reconciliation for any business that invoices the same customers every cycle.

    5M
    connections it can bill
    8
    kinds of business on one ledger

    Read the writeup

05How it works
  1. 01Send a brief on WhatsApp or by email. What you are trying to do, and who it is for.
  2. 02We scope it on a call. What good looks like, what is fixed, what is negotiable.
  3. 03I send a written scope and a price within 48 hours.
  4. 04Delivery is typically 2 to 12 weeks depending on scope, with something you can look at long before the end.
06When not to buy this

If the thing already exists and the problem is that people are doing the work by hand, or that it is slow, expensive or falling over, this is the wrong lane and I will say so on the call.

07Start here
Send Message

Email: [email protected]. The person who scopes your work is the person who builds it.

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