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Joseph Gitonga

Scale

It exists. Now it has to hold.

Reliability, cost, and the senior judgement that stops a system becoming the thing that has to be replaced.

Software that works at ten customers fails in specific, predictable ways at ten thousand. So does software nobody has reviewed before it takes real money. This lane is the work that only gets harder if it is done twice: reliability, performance, cost, and a second pair of senior eyes before the expensive decision.

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You are in the right lane if: It is live, and something about it is not safe to leave alone.

01Who this is for
  • 01Something broke and your customers noticed before you did.
  • 02Your site, domain, email or M-Pesa link is down right now.
  • 03The bill is growing faster than the usage.
  • 04You have engineers in-house but need senior outside help on one specific build.
  • 05An AI feature is in production and nobody can tell whether a change made it better or worse.
  • 06Payments, settlement or fraud detection that has to actually work at scale.
  • 07You want architecture reviewed before a critical build, not after.
  • 08You need senior engineering leadership without committing to a full-time hire.
02What it covers

Reliability and incident work

Finding why it failed, fixing the class of problem rather than the instance, and leaving behind the monitoring that means you hear about the next one before a customer does.

Performance and cost control

Where the time goes and where the money goes, measured rather than guessed. Usually a small number of queries, a retry loop, or an AI call nobody capped.

Review before the expensive decision

Pre-build architecture review, security and readiness checks before real customers touch something, and second opinions on stack and infrastructure choices. Hourly or short engagement.

Fintech and production AI systems

Payments rails, settlement, reconciliation and fraud detection built for regulated environments and real money. Evaluation, observability, provider routing and cost control for AI already in production.

Engineering leadership

Fractional senior engineering for teams without a head of engineering: hiring loops, technical strategy, delivery discipline.

03What it costs
Hourly
From KES 5,000 or USD 50 per hour, for one clear problem that does not need a package.
Project engagements
Priced by scope after a brief and a scoping call. You get the number in writing before anything starts.
Always On
Monthly managed service. We run the boring parts so you run the business, with priority response when something breaks. Available on any lane once we have shipped something together.

You can engage me directly or contract with Noria Technologies LTD, the practice I have run since 2020.

04Proof

Systems behind this lane that are running today. Every figure is explained in its writeup.

  • In adoption2026

    Noria Pay

    One payments service every product calls, instead of each one wiring up the providers itself.

    4
    payment providers behind one API
    21
    codebases that stop rewiring them

    Read the writeup

  • Live2026

    Zana

    Billing, collections and reconciliation for any business that invoices the same customers every cycle.

    5M
    connections it can bill
    8
    kinds of business on one ledger

    Read the writeup

  • Live2022

    SiteBooks

    Construction management for contractors, and for the diaspora clients funding a build they cannot visit.

    100+
    construction projects run on it
    KES 50M+
    processed through the platform
    4 years
    in continuous production

    Read the writeup

05How it works
  1. 01Send a brief. If something is down right now, say so and lead with that.
  2. 02We scope it on a call. For an outage that call happens the same day where I can.
  3. 03I send a written scope and a price within 48 hours. Triage can start before the scope is signed.
  4. 04Delivery is typically 4 to 12 weeks, with an optional monthly retainer once we have shipped together.
06When not to buy this

If the thing does not exist yet, this lane is premature and you will pay for rigour you cannot use. If it exists and works fine but people are doing repetitive work around it, the money is better spent elsewhere.

07Start here
Send Message

Email: [email protected]. The person who scopes your work is the person who builds it.

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