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Joseph Gitonga

~ notes

Notes

Short pieces. Sometimes a field note from a current engagement. Sometimes a half-formed take on a problem I am thinking about. Less polished than the writeups.


01

2026-05-13 / 3 min / consulting / independent / notes

Notes on going independent

I left Turing at the end of April 2026 to go full-time independent. A few things that mattered more than I expected.

02

2026-04-22 / 7 min / ai / fintech / build-vs-buy / founders

Four ways to ship AI in your fintech (and how to pick)

Build, buy, hire outside, or wait. A practical breakdown of the four real options for fintech founders making an AI build-or-buy decision, with the costs and tradeoffs nobody puts on a slide.

03

2026-03-28 / 7 min / ai / consulting / scoping / founders

How to scope an AI engagement when you have never done one

A practical framing for founders about to commission their first AI project. The right starting question, the four things to define up front, and the red flags that almost always go badly.

04

2026-02-12 / 6 min / ai / production / consulting / founders

From AI demo to product: where the real work is

Most AI projects never ship. The reason is rarely the model. A short note on the engineering work that lives between a working demo and a feature in real customers' hands.